Wednesday, September 21, 2016

Automobile : Apple lorgnerait McLaren – ZDNet France

update 23 : McLaren has denied having t discussions with Apple. “We can confirm that McLaren is not in discussion with Apple regarding any potential investment,” said AFP a spokesman for McLaren.

This will revive the speculation around the ambitions of Apple in the automotive industry. According to the Financial Times, apple is in negotiations for several months to regain the legendary automaker McLaren, known for its cars of Formula 1 and for its “supercars” very high-end.

The british manufacturer is estimated at between 1 and 1.5 billion pounds (1.7 billion euros approximately. It would be the most important purchase of the apple from Beats, the manufacturer of headphones for 3 billion euros.

such An acquisition would allow Apple to put a hand on automotive technology advanced, particularly in terms of the electric motor (McLaren is involved in the Formula (E) and on an infrastructure which is capable to form his or her project.

Project is still very opaque. The latter has never been neither discussed nor confirmed by apple. And according to the latest noises were reported by "people close to the matter", the california firm would have pulled the hand brake and given a serious blow of steering wheel to give a different orientation to its program. According to the New York Times, in the absence of significant progress, large swathes of the "project Titan" would have been put to sleep and dozens of people thanked.

Now, it would be a matter of focusing on the technology behind an autonomous car and not on the design of a complete vehicle. A reorientation driven by Bob Mansfield, a veteran of Apple, which has made its come back this summer to take over the project Titan. According to observers, the firm at the apple might choose to license its technology to manufacturers of automobiles, or to use if it were to acquire a manufacturer. That would be McLaren ?

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