Again, Apple is expected to buzz with ads products in its reentry keynote, held Wednesday in San Francisco, at 19h Paris time. Conference you can obviously follow in Live here (see bottom of page) with the comments of ZDNet.fr teams and CNet France.
“Do we see the 7 “. It is this terse message accompanying the invitation of Apple. Not surprisingly, after the litany of figures showing Apple is the absolute master of the universe, it is iPhone 7 should be the big piece of this conference.
We already know much about the submitted terminal, available in two versions, classic and Plus. Non-changing its design is confirmed increasingly. This generation, following the iPhone 6s, would in principle have been characterized by more significant developments.
The often knowledgeable analyst Ming-Chi Kuo confirms that this iPhone 7 should not make breaking for form-factor. Some will think it’s a mistake for Apple in a context of declining iPhone sales and stiff competition. Apple would reserve a true evolution for the iPhone in 2017. In the meantime, it will be satisfied with a design almost identical to that of the iPhone 6s. But one more color could be proposed.
If Apple combines its new smartphones to a new processor, in this case the A10 , it is usually very talkative on the specifications of this last. According to the analyst, the new chip is engraved by TSMC to hoist 2.4 or 2.45 GHz (against 1.8 GHz on the iPhone 6s).
So the 4 GB becoming the rule on the premium segment, the iPhone 7 would remain in this side. The classic model retain its 2 GB RAM but the Plus version is equipped with a RAM 3 GB .
Ming-Chi Kuo valid disappearance of the obsolete version of 16 GB will be replaced by entry by the 32 GB model. The other versions will offer 128 and 256 GB storage.
with a competition that plays on the image sensor through more qualitative, Apple had to align. The iPhone 7 could be provided with two sensors on the back (12 megapixels each), much like the last P9 Huawei. A new flash should be in the game.
Claimed by many users, the resistance to water spray even a short immersion would be improved. Consequence of this new approach, the Home button would be replaced by a new component operator force feedback technology that is now used on the screens of the iPhone 6s.
Finally, the headphone jack will be well and truly suppressed. But faced with the controversy, Apple would include in the iPhone box 7 an adapter to connect a conventional helmet on the Lightning jack. A helmet house using this technology will obviously also provided. The smartphone is also stereo.
The iPhone 7 may not be the only new product announced. Apple Watch 2 is also expected. Recall that the connected watch is crucial to its manufacturer. This is the first product launched by the company since Tim Cook took over the American giant. And its success is essential when iPhone sales are slowing and that the iPad declines.
Recent rumors evoked the launch by the end of 2016 new Apple Watch models including a watch connected to second generation. Apple Watch this win does vis-à-vis independence of the iPhone by connecting directly to the cellular network?
Apple has been under discussion in this direction this year with US and European operators . But according to Bloomberg, Apple executives have hinted that such a model would not be ready in time for a release in 2016. The cellular connectivity have been postponed to a next generation of Apple Watch.
Apple Watch 2 should instead embark a GPS chip. This technology is expected to improve the location of users and measurement of distances covered by them. The data collected by health / fitness applications gain in accuracy.
In the end, the new products still constitute a time of incremental changes certainly interesting but not revolutions. And if the real news were on the side of services, a key growth driver for Apple?
The smartphone is becoming commonplace increasing and the gap between the entry and premium shrinks. Affordable smartphones can be remarkably good. . Apple must, to retain customers businesses and individuals find factors other than the material
The focus will be on services: the iPhone has been a success because it encouraged a multitude developers to design apps. The iPhone will be a success if Apple persuades users to adopt more of its services like Apple Pay and Apple Music, or use their smartphones to control their home automation appliances.
Apple has a position strong: it has sold over a billion iPhone and as Forrester points out, is faced with a software fragmentation very limited compared to its Android rival, making it “the premium platform for brands and developers.” If a smartphone company can operate services is Apple.
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