BlackBerry leaves its smartphones to other – Clubic

BlackBerry has attempted to impose its smartphones targeting the professionals and the security, but it will eventually let go of the development, for the benefit of the software, its new locomotive.

BlackBerry moves away a little more of the smartphones, which have made the success of the canadian brand in 2008. In January already, the ex-RIM had sent a strong signal coming out the Priv, its first Android smartphone, turning back to his operating system home. Of good invoice, it was not enough to revive the brand. Today, she announced forgo the construction of new smartphones.

” The company plans to put an end to all the internal development of equipment and assign it to partners “, ” says John Chen, CEO of the company, in the press release reporting financial results for the second fiscal quarter. It is enough just to look at a balance sheet to understand that the mobile business is a real drag to the foot, unlike software, which offer a breath of fresh air.

To BlackBerry white label

On the first half of the year, BlackBerry has made a switch between software and hardware. The first have reached $ 156 million of revenue in the second quarter, compared to 105 million for the latter. While the software to confirm their status as a profit center, with a net profit of 28 million, the latter continue to be a source of losses, to the tune of $ 8 million.

With the DTEK50 and here, the DTEK60, BlackBerry relies on the chinese manufacturer TCL and the design of the Alcatel Idol 4 and 4 Pro – Credit : BlackBerry.

” We are starting to reach an inflection point in our strategy, “, ” says John Chen, who is proud of ” financial foundation solid “. With a global turnover declining by 31% year on year, to $ 334 million, and a net loss of 372 million, while the company earned 51 million a year earlier, the balance sheet of the company will have to wait for the disengagement of smartphones to hope to be ” solid “.

John Chen, ensures that ” the pivot to the software is in the process of taking the hands “. It is true that the momentum is strong : in a year, the revenue of this branch has doubled, driven by the demand from companies for its security solutions. The good news is that the software makes the margins are juicy – they have reached ” a level history “ – unlike smartphones, where no actor does not earn money, except Apple.

To read :
To see :

Amended the 28/09/2016 at 15h53