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The mysterious sunglasses seen this summer on the stolen photos of Evan Spiegel, the founder and owner of Snapchat, are real. They were presented Friday, September 23, by the californian start-up, known for its messaging application ephemeral. Dubbed Shows, they are equipped with a camera that can record videos of thirty seconds at the maximum.
This launch is the symbol of new ambitions. The company does not consider itself to be a messaging platform that allows users to send photos and videos that disappear after a few seconds, or even as the social network that it has become over time. the ” We are a company of photos “, ” she explains on her website. To ratify this trend, she chose to change her name. Snapchat is now called Snap, Inc.
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The launch of glasses connected is expected in the coming weeks. The price was fixed at 129 dollars (115 euros). A single size will be available, and three colors will be offered : black, turquoise and coral. The volumes will be low, ” said Mr. Spiegel. And certainly reserved to the United States. In a first time, the impact on revenues is expected to be limited. But other products may follow. And would constitute a new source of revenue, ahead of a likely ipo, anticipated for 2017.
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Build a universe of which it is difficult to get out
The videos filmed with the Shows will be automatically sent to the smartphones of users that are ready to be shared with the application Snapchat – which retains its name. The company is hoping to boost activity on its platform, encouraging its users to capture more often and more easily moments of life. Snap wants to propose new experiments. The videos provide a wider field of view to the one proposed by the smartphones. They will relive the moment as it was lived. And they will be circular. What stands out from the competition.
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The goal is also, like Apple, to develop a universe of which it is difficult to get out. Wearers of glasses Snap or products that will be launched then share mainly their videos on Snap. Change application, it is to make obsolete all of these purchases. This logic has prompted Facebook to develop, in 2013, its own smartphone, in partnership with the taiwanese manufacturer HTC. The device was run on a modified version of the system Android, completely centered around the social network. A flop commercial.
Trend
These experiments reveal a trend : the Internet companies venture more and more on the ground of the hardware. In recent months, Google, Microsoft and Amazon have even accelerated the pace. The results are mixed. Design an electronic device of high quality requires expertise that is acquired over time. And also a change of approach and culture is sometimes difficult to implement.
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At Google, the failure of the most resounding concerns the project Glass, which has totally disappeared from the radar. Tuesday, October 4, the search engine is expected to introduce new products. If the goal was to establish a showcase for its services, the company now seems determined to find new growth relays in the hardware.
Microsoft, which has designed the Surface tablet and the computer Surface Book, hope before everything ” impose new ideas on the market ,” says one in-house. The group of Redmond is attempting to boost the innovation on the market of PCS with its Windows system, with the aim of limiting the decline in sales.
Amazon uses its products for the benefit of the merchant site, its digital shops, and its Premium subscription. As to Facebook, it hopes to impose virtual reality as a new social platform. But the beginnings of the headset from Oculus, which was acquired in 2014 for 2 billion dollars, are still poussifs.
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