Apple has marred his own surprise by tweeting the details of its new iPhone 7 minutes before the announcement of the keynote, but the most attentive will not have been surprised. His new device is distinguished by a “new” design, called “jet black” entirely covered with a glossy black. 7 The iPhone “the best smartphone ever made by Apple” like all previous ones, has arguments to make, but many rumors have proved true.
Courage!
The first fact to face a lot of trauma. Apple ends the supporting jack port, here replaced by a cable lightning.
“It took a lot of courage to do this,” says, serious, Phil Schiller on stage. Courage to get rid of a port that was taking him as “too much space” to justify keeping. It nevertheless wishes to reassure the skeptics: a jack to lightning adapter will come with all the iPhone 7 and 7 more. We advise you not to lose it, but it will allow users without cable adapted to not feel too lost and can continue to use your favorite headphones.
Another surprise marred by rumors: the new iPhone is resistant to water and dust. A first for the Apple range, but competition could brag about for a few years. Moreover, the home button is now Force Touch. On the audio side, Apple has the right idea to make its iPhone stereo
Apple is still out on the photo. “all the hardware of the camera has been reviewed” Phil Schiller promises. The iPhone 7 so loads a 12MP camera and has better sensors and a new 4 LED flash unit. As a bonus, a sensor capable bristling including analyzing artificial light sources to adjust the flash output.
I must say that the picture is now the must for stand out and convince. Again, the competition has opened the way, whether with Samsung or Huawei S7 with P9.
Up to 1129 euros!
The camera also seems to be the main asset of the iPhone 7 Plus against the iPhone 7. The -ci has two sensors in effect instead of one: one is a classic wide-angle while the other acts as a telephoto lens. Optical zoom x2 is available as well and it can be pushed x5 or x10 zoom via software without the image quality will suffer
Other specificity of the iPhone 7S: it allows for the effects of background blur (bokeh) comparable to those that can be achieved on reflex. An effect this time entirely software, which operates the machine learning to isolate the foreground from the background and apply a blur on the background. The feature seems to offer a convincing result on the images presented by Apple, but it will test the tool to see the limits of the real fake software bokeh.
Apple does play the price card to convince his audience. The iPhone 7 and sign the end of smartphones to 16 GB of storage, but does not move its price range and starts to 769 euros for the iPhone 7 32 GB, 909 euros for the Plus version with 32GB.
above, the rates become painful: 879 euros for the 128 GB version (1019 euros for the Plus version) and 989 euros for the 256 GB version of (1129 euros for the Plus! )
Following his lead “all wireless” Apple took the kill port jack to present its new wireless headphones. Airpods baptized, these headphones are equipped with a new processor designed by Apple, the W1. Able to detect when inserted into the ear of the user, these headphones are also capable of playing the role of micro and allow you to communicate with Siri. Apple promises 5 hours of non-stop plays and 24 hours in normal use.
But for that you will pay the price: 179 euros for headphones that you will lose your first jogging is a sacrifice. But when one loves, one does not count.
News from the Watch
Apple also had news for his Watch, “the most popular shows connected and the second behind Rolex watches on the market” said Tim Cook. Yet difficult to be enthusiastic about this new model, dubbed Watch Series 2. The design of it seems absolutely identical. It also will pay the luxury of being waterproof and can be worn by swimmers up to 50m deep.
Apple clearly aimed joggers Sunday with its first version of the Watch but now intends to convince swimmers to wear his watch and details dedicated programs and a partnership with Nike around a customized shows. Watch the new Series 2 also incorporates a GPS, unlike the previous version which was based on the GPS of the iPhone.
This new version is an opportunity for a boost in performance with a new processor that Apple promises two times faster than the previous generation. “It’s also a real gain for developers, the Nightsky application that provides a map of the constellations has seen its performance to double the Watch series 2″ we are promised. But not a word on battery this new version, raising fears the worst. During the last quarter, sales of Watch have unscrewed more than 50% year on year, not sure what model the inverse curve.
Watch the Series 2 is available from 419 euros. Older versions of the Apple Watch will be upgradées with the new processor uses the Series 2 and begin their side to 319 euros. Pre-orders begin on September 9 for the impatient.
Much of the show focused on the Watch and 7 iPhone but Apple still used its event to slip some news about iWork, office suite. This can now count on a new collaboration feature allows multiple users to work simultaneously on the same document.
Mario guest
Clean, clear and flawless, the demonstration on stage was to edit and add several slides in real time in a keynote. Indeed, this seems quite functional, but on the subject Apple catching up on the competition from Google or Microsoft that offer this type of functionality for some time now.
But the real news of this conference is of course the partnership with Nintendo. Mario’s father thus came on stage to present his new Super Mario game Run, a classic runner, to be distributed on the App Store, but the first official Mario on smartphones. Fans will appreciate even if the game will pay off.
The CEO of Niantic also came introduce a companion app for the watch for Pokemon Go. No real surprise, we imagined evil a superstar video game as Nintendo appear elsewhere for its first foray into mobile. But yet, we note the exact words: Super Mario Run will be presented “primarily” on iOS, suggesting that Nintendo does not intend to really forget users on Android. Regardless, the image was strong and the message is passed.
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