Posted by Ariase on Tuesday 27 September 2016 14: 55
Free today unveiled a new offer for all its customers Revolution : the subscription will now include by default the channels of CanalSat Panorama for 2€ more per month.
Canal + had announced a few days ago : its bouquets can now be distributed directly by some service providers. And it is Free, which opened the ball. The mark of the Iliad group has not waited for the presentation of the future supply of Orange to unveil its proposal : from today, all its subscriptions Freebox Revolution will be offered by default with a pack ” TV by Channel Panorama “. All for 39,99€/month, is an additional cost to be minimal compared to the old tariff. An increase in the range at a low price to old and new subscribers for Free, which will no doubt not be without consequences for the sector as a whole.
Free bet again on the all-inclusive
Orange outlined last week its future bouquet Channel ” composed of thirty of exclusive channels for a price below 10 euros per month “. An option, therefore, and reserved for customers fibers in order to encourage its customers eligible to choose this technology. For the Free offerings, the positioning is dramatically different.
on the one hand the TV by Channel Panorama is available to all customers Freebox Revolution, they are connected by ADSL or fibre. Above all, faithful to his habits, ” disruptive “, the mark of the house Niel hits hard with this new subscription-based by default includes 50 additional channels from CanalSat Panorama, with a modest increase in the price of the subscription (2,02€). Customers Freebox Revolution existing will be consulted and, with their agreement, be automatically migrated to this new offer, but those who wish to move to these new channels Channel, may decide to stay on the old rate of 37.98 pocket€.
For other clients that are Free (mini 4K and Crystal), the subscription to CanalSat Panorama will be offered at a price to “public” for 24,90€. Without the sesame, they will not be able to take advantage of some pay-tv channels to the unit, which is now reserved for the bouquet”, TV by Channel ” as the First Paris, E! Manga, Piwi+, or Boomerang.
A breath of content charge for the free community
It is unlikely, however, that the subscribers Freebox Revolution make the fine mouth for two euros more. In fact, of the 50 new channels will be offered, 25 are exclusive (even if some are already available on the cable networks). The customers concerned will be able to in particular rejoice in the arrival of sports channels not available anywhere else (ofEurosport 1 and 2, or OM TV).
They will also appreciate the significant strengthening on the content family : the documentaries with Discovery Channel and the trilogy, World +, and youth, with over a dozen new channels offered, including the excluded, Disney Junior, Disney XD, Nickelodeon, Teletoon, and Cartoon Network. Weak Point of this selection : the fiction, with very few movies and only 2 channels for the series (Syfy and 13th street). A programming which, despite its limitations, should allows to Free exercise of his game in front of its competitors, at a time when all service providers are attempting to put the hand on content “différenciants” to outpace their rivals.
myCanal : the asset streaming to catch up to the competition
at this little game, the strong point of the new formula Freebox Revolution also lies in theinclusion of the application of on-demand TV myCanal and its many features. A bargain for the access provider, which, unlike its competitors, did not yet dispose of a TV application 3G/4G, and can now offer its subscribers to enjoy content TV on the go (live and replay).
But myCanal is likely to be also very useful at home, to be able to watch programs streaming or replay on a 2nd screen to TV via a usb Chromecast, so it’s required up here to subscribe to a paying option to have multi-positions. A device that can also be very useful for the subscribers Revolution not eligible for TV by ADSL, and were up here to just watch their programs on a smartphone or tablet in the home wi-fi through the app Freebox Companion. The service myCanal must be placed at the disposal of the free community “sometime in October”, hoping that by then solving the serious technical problems that have emerged since the latest updates on Android.
Free shakes in new market
With this Freebox Revolution increased, Free is and kick double in improving the comfort of use for its customers, while realizing a nice step forward in the war of the content that is deliver currently the operators. Remains to see the selection Channel proposed by Orange to convince its subscribers to offer a bunch of additional channels (and, incidentally, to migrate to the fibre in order to benefit from them). In the meantime, perhaps, a formula Channel with Bouygues. In any case, with this new offer, Free forces the competition to develop content offerings very persuasive on the tariff plan. The story is known : by sacrificing once again its profitability per subscriber (ARPU), the mark of the Iliad could well lead to its rivals in the same dynamic if they want to keep their market share…
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