Washington (AFP) – The cyber attack unprecedented attack on Yahoo weight even more of a group already on the decline and may well affect the sale of its core business to the giant Verizon.
“It is a slap in the monumental for Yahoo and its brand,” said Patrick Moorhead, analyst at Moor Insights & Strategy, according to which the american group has “betrayed the trust” of its users and may pay the price by losing customers.
Two years after the fact, the internet group recognized Thursday have been the victim of a computer attack that affected 500 million accounts of its users, including some personal data has been stolen.
Yahoo had no need of it. The pioneers of the internet, the group founded in 1994, a time, been the reference in terms of search engine and drove to the meters with a market value of about us $ 125 billion.
But he did, however, never recovered from the arrival of Google, which has dethroned and ringardisé.
This new blow falls in addition at the most inopportune moment. At the end of July, Yahoo has announced the sale of its core business –Yahoo Mail and Yahoo News– the u.s. giant telecom Verizon for $ 4.8 billion. But this transaction could now have the lead in the wing.
“Verizon must be furious. But they don’t talk about publicly as to not put oil on the fire,” says Mr Moorhead, who is expecting a downward renegotiation of the sales price.
- “Concealment” -
His colleague, Roger Kay of Endpoint Technologies Associates, goes further. According to him, Verizon could now think twice before finalizing the deal, and buy assets that have lost value after the cyber attack.
“If I was in the place of Verizon, I would ask questions because they are active in the process of decomposition. They lose value even before they have been sold,” he said.
The position of Yahoo is much more uncomfortable that the group is going to have to also explain why it took nearly two years to reveal the existence of hacking giant.
A us senator, Mark Warner, is so moved that “the public is only informed today” and called to put in place a rule binding information faster on the cyber attacks.
regardless of his line of defense, and Yahoo will not escape unscathed, said Mr. Moorhead.
“Either they knew and said nothing. Either they do not realize, in which case they have a problem of detection”, details there.
The damage could be large for Yahoo and its CEO, Marissa Mayer, who took the reins of the group in 2012 but has never managed to restore it to its former glory.
“As in many scandals, these are not the facts in themselves that are the problem but the attempts to hide them,” says Scott Galloway, professor of marketing at the School of Business, University Stern New York.
“The time between the discovery of the attack and his revelation are really think of a maneuver of concealment”, he says.
Source : AFP
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