Wednesday, September 10, 2014

Deezer launches in the United States on the niche of high quality … – lalibre.be

The French Deezer, one of the pioneers of streaming music (listen without downloading) announced Wednesday it would launch in the United States by positioning itself in the niche the “high sound quality”, in partnership with Sonos, American manufacturer of wireless audio systems.

The streaming music service operations in more than 180 countries, will make his first steps on the American market, for the world’s consumption of music, offering 15 September offer “Deezer Elite” or access to its catalog in its highest resolution on Sonos systems.

This offer should then be extended to the rest of the world thereafter, he said in a statement.

Deezer music lovers and wants to touch with sound quality near CD in FLAC (Free Lossless Audio Codec) format while streaming services use mostly MP3, which compresses audio with losses.

“To mark our arrival in the United States we wanted to position ourselves with a product of the highest quality for all Music fans eager to audio quality, “said Daniel Marhely, one of the founders of the site.

“This partnership is the beginning of a long series,” he said.

The United States represents the largest market for physical and digital music but competition already expanded this territory including Spotify, Pandora, Rdio, or Youtube and download service from Apple iTunes, which bought the helmet manufacturer and service online music Beats.

Deezer claims a catalog of 35 million shares, 16 million unique visitors per month (June 2014) and more than 5 million paying subscribers.

Marginal there another five years, streaming now represents 27 % market share of digital music (against 67% for legal downloads), or 28 million subscribers, according to 2013 figures from the International Federation of the Phonographic Industry (IFPI).

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