The facts are simple. For information, Internet users increasingly use their smartphones and tablets, which in some cases even becoming the first broadcast channel. Now we know that this support is sometimes poorly optimized by publishers. Some have opted for responsive design that fits the page to the screen size, some have developed a mobile site, others did nothing.
The result display pages can be slow and painful. Alternative solutions are thus offered by the Web giants that have heartfelt interest in them. Facebook offers Instant and items while Apple launched the application News in partnership with the giants of the press. All promise a more comfortable reading. But the proposals of the two giants is to repatriate their contents in their respective ecosystems
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Today, Google is focused on the “real” Web “Accelerated Mobile Pages” (AMP) A new format proposed to publishers for faster display on smartphone and tablet. Specifically, AMP plays on several paintings. Weight of the technically streamlined page and use the Google cache
“Whenever a web page takes too long to load, the
newspaper publishers lose a reader – and the opportunity to generate
revenue through advertising or subscription “says David
Besbris, vice president of engineering responsible for research, on the
Official Google Blog.
“This is the future of the open web is at stake, given the power of Facebook and Apple platforms, seeking to capture the mobile audience by hosting media content directly to in their applications, “said Pierre Chappaz, Teads boss on his blog. “Face to Facebook and Apple, the open web camp (where we rank among us Teads) therefore strengthens with search engine initiative.”
Today, the American giant has released the technical specifications of its format for Publishers. Once developed, these pages will be stored by Google and integrated search engine in 2016 to stand at the requests of mobile users. We note that technology is open source.
Today, the Wall Street Journal, The New York Times, The Guardian, Les Echos and La Stampa joined the project. And Twitter, Pinterest and LinkedIn. Google says it will not withhold his dime on advertisements displayed via this format and it does not operate the related personal data.
The idea seems interesting and could even become a standard (that is the goal of Google) but do not forget that reading editorial content from a smartphone or tablet is especially leaded by displaying intrusive ads, poorly optimized, sometimes very difficult to around or close. The reading comfort begins here and it’s the best way not to lose readers
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