(AFP) – Internet giant Google The associated with dozens of international media Wednesday the project “accelerated mobile pages”, promising super fast access to information via mobile internet.
No more loading times, the article read that interrupts the charging time visual advertising … this new system, based on free software (“open source”), promises easy and comfortable access to the appropriate information on the mobile Internet consumption –When mobile users do not use applications designed by the media themselves.
Still in experimental phase, this system to discover by typing a Google search of a place items on the bottom screen.
“We love the web (mobile) but it is not entirely satisfactory,” with “pages load slowly or erratically, “explained Richard Gingras, head of Google News, during a presentation in a New York cafe.
Questioned by AFP, he assured that the prioritization of articles offered in this system absolutely not based on “business relationship” with partner media.
Clearly, the media using the MPA software for faster loading could be promoted because the speed connection and reading comfort will be improved, but it will be only one of several factors for prioritizing proposed results.
According to him, out of respect for our users, Google does not focus on connection speed facilitated by AMP, he assured.
Mario Calabresi, editor-in-chief of the Italian daily La Stampa, justified his participation in this project, explaining that “today ‘ hui traditional media must wear their journalism beyond their website to go where users are located. “
This system is advertised as the social network Facebook announced in May its software” Instant products “supposed tenfold speed connection to media partners.
In mid-September, Apple launched its application on its side News, integrated with its new iOS operating system 9.
Les Echos, the Wall Street Journal, the Financial Times or the Frankfurter Allgemeine Zeitung associate with the launch of Google AMP and Twitter that will use this technology for loading items on its application.
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