In the basement of the large French headquarters of Google, in the 9th district of the capital, colorful hallways lead to the “YouTube Space Paris”.
A decorated hall with tiled subway leads to the terrace of a typical Parisian cafe. A little further on, past the editing and screening rooms, the main film set soon host the YouTubeurs unknown or millionaires subscribers on 80 m2.
Besides this space, adorned with a green background used for special effects, the other advantage of this place is the material: very special and expensive cameras can shoot 360-degree, or ultra slow motion HD called 4K. After Los Angeles, London, Tokyo, New York, Sao Paulo and Berlin, Paris is the seventh city to host a YouTube studio, where 300 hours of videos are now uploaded every minute worldwide .
Since 2012 and the opening of the first in London, YouTube Spaces recorded 170,000 visitors, including 25,000 for those in the British capital and Berlin.
“Having a place like that, with a green background 360 degrees, we can begin to consider things that will be very, very professional, without a budget or production behind, “told AFP Bruce Benamran, which offers on his channel “E-think” science popularization.
“It opens possibilities. So far, I was in my office and I was talking to the camera,” he added.
– 300 hours of video per minute –
YouTube, which wants to make these areas places for “share, learn and create,” so is also the quality of the films broadcast on platform.
To benefit from these facilities, several conditions: to have more than 1,000 subscribers to its YouTube channel and distribute content produced in the studio on the platform of Google, but not exclusively.
If desired, the YouTubeur can also play his video simultaneously on competing sites, such as Dailymotion or Vimeo.
regard, the officials of the site, “thousands” of people in France who have to go through a dedicated website to book the studio. Among them were stars like Cyprien or Norman, but also dozens of content creators less known to the general public.
total of 47 YouTube channels together more than one million subscribers in France, explains Sébastien Perron, Head of Partnerships in France for the platform.
“One million subscribers still this starts to be very consistent. This comes to demonstrate the creativity of French ecosystem”, he argues.
The studio and courses (development of hearing lighting, community interaction) already fully booked for the month of October, they said. Another objective
YouTube, where 3 million users in Europe earn money by posting videos on the platform (which pays 50% of their revenue from advertising.): increase its gains
“The interest is to help young designers to build career opportunities, to be able to earn money to finance their content,” said David Ripert, responsible for these studios in Europe, Middle East and Africa (EMEA ) speaks of these places as a “physical representation” of YouTube, by definition immaterial web platform. According to the Wall Street Journal, YouTube revenue, mainly advertising, in 2014 totaled 4 billion dollars but the video platform has not generated profits because of its operating costs (fees, equipment, etc.).
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