SFR launches an offer SVOD: and there was light! – ZDNet France

Zive platform will be open to the public on November 17, but only “ a preview and exclusively for fixed and mobile customers SFR “

Altice and SFR see the big picture.” Zive will by the end of the year the first actor SVOD of the French market , “says the press release of SFR. As if Canalplay, Netflix and TV Filmo never existed.

A muscled and diverse editorial offer

5000 launched programs and a target 10000 program in June 2016 and 15000 end of 2016, Zive is positioned as a family platform with 3000 programs for children. Without having the budget to purchase a Netflix, Altice / SFR is keen to forget the little credibility announcements made last year (SerieFlix) detailing the name of the beneficiaries and major programs of its offer. Much is already available on other services of SVOD, the series ABC, for example. We must therefore wait for the opening of the site to make a true comparison.

But Zive decided to play originality by offering karaoke programs, sports and wellness. More interesting, 400 4K program will be offered in partnership with Sony compounds films (20 of which 10 exclusively through January 2016), but also sports with MCS, the sports channel of Altice group.

Focus on bundles

Zive will be available on 5 screens in connected and disconnected mode for € 9.99. Small tip, Zive will be available at no extra charge in the Power of SFR offers with a price of € 37.99 per month for a year, then € 48.99 thereafter. And with the new Zive Box, the subscription price could rise to € 57.99, positioning this offer on the very high end. Furthermore, the offers’ Mobile Extra “SFR already offer SVOD service: Canalplay

The real question is whether Zive will have the means to fight in front with Canalplay and Netflix on the open market. excluding bundle. For now, the challenge of Altice is to stem the bleeding of subscribers reached 1.2 million in 2015. The new duo Zive Box + SVOD is SFR’s weapon to regain his lost subscribers and restore the operator lost his radiation

Last but not least. Zive is there a French SVOD service, to which all SMAD constraints apply or localized international service in a country where the rules are less strict, especially for everything related to the obligations of production.

Until the opening of the site, here is a video presentation of Zive.