INTERNET ” there may be no one to save Yahoo!”, not even Marissa Mayer…
This time, it is the end. For Yahoo ! and for its CEO Marissa Mayer. When the sale of the core business of the former giant of the Internet to the telecoms operator Verizon will be finalized, to the tune of $ 4.8 billion, a new company was born, Altaba, its board of directors will be increased from eleven to five members, and Marissa Mayer will leave.
>> also read : Yahoo News and Yahoo Mail bought by Verizon for $ 4.8 billion
The last chapter of a soap opera, which began as a success story to end in mission impossible. When in July 2012, Marissa Mayer, 37-year-old whose 13 at Google, becomes the number 1, it is presented as a gifted, a workaholic,the most powerful woman in Silicon Valley. If there is a person in the world (wide web) to save Yahoo !, this is it. As the pioneer group of the Internets goes wrong, the fault to Google and Facebook.
>> also read : How Yahoo! intends to retain its users? By preventing them from transferring their emails
The impossible growth
In the year 2000, Yahoo ! was worth 128 billion dollars. And twelve years later ? Hardly $ 20 billion. The first mission of Marissa was therefore out of the red and return to growth. Which will never happen. However, in 2015, for example, the turnover is up 7.6 %, to almost $ 5 billion, but after deducting the income paid to partners, he reveals himself to be in decline.
Too many redemptions
to Spend without counting. Three billion dollars is the amount that the “golden girl” has dropped to offer a thirty start-ups, to ensure the future of Yahoo ! No do not give change, especially not for Tumblr, available for 1.1 billion and is estimated today to just 230 million. On the other hand, Yahoo ! has not been able to reinvest in the field of video, one of its priorities, with the acquisition of abortive Dailymotion or Hulu.
>> also read : Yahoo! acquires the app Blink… and it closes soon
The plan of the last chance
Result, the group has been obliged to put in place a plan for the last chance, with removal of 15% of its workforce, closing of many offices around the world, stopping some activities and focus on three of its platforms : Yahoo Search, Yahoo Mail and Tumblr. The idea was to save 400 million, but this was not enough.
>> read also : The map of the last chance for Yahoo!
Hacks monsters
Coup de grace, Yahoo ! has seen its brand deteriorate over the years, competitors (Facebook, Google, etc.) and scandals. Last September, the company announced that it had been a victim of a hacker at the end of 2014. 500 million user accounts are affected. Three months later, rebelotte, and worse : “Yahoo believes that an unauthorized third party had stolen, in August 2013, data related to more than a billion accounts. “The biggest theft of user data of the history.
The bad buzz comes in full negotiations between Yahoo ! and the buyer of Verizon. This last would have asked you then, a ” drawback “. As for Marissa Mayer, Nicholas Carlson, author of Marissa Mayer and the Fight To Save Yahoo !, says his failure : “to Save Yahoo ? There was may be no one to do it. “
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