there was Dallas and the Fires of love. In real life, there is Yahoo!, a soap opera never-ending with twists, improbable, betrayals, plot twists. And to finish the setting aside of Marissa Mayer. Permanently? Nothing is less sure. The Yahoo! is a subtle mixture between quarrels brutal within the board of directors, a clash between strategic visions different, and the price of the redemption by a third party. For the past ten years, Yahoo! is for sale. Microsoft has sought to buy it back in 2008, then in 2011, then again in 2016. He wanted to combine Bing, its own search engine with Yahoo Search to offer a credible alternative to Google. ATT has also looked at the file, just like Google. It is finally the offer from Verizon of $ 4.8 billion which has been re tained in 2016.
The search engine of Yahoo! is little known in France, where Google dominates with 94,22% of queries, according to StatCounter. The United States is more open Google is n°1 with 88,07% of the queries, followed by Bing (5,82%) and Yahoo (5.08 per cent), while Japan is the most “Yahoo ” maniac” with 26.35% of the queries for Yahoo against 69,08% for Google.
Cutting Yahoo !
The agreement with Verizon means a division of Yahoo!. According to a document the Securities and Exchange Commission (SEC), constable of the finance u.s., Verizon would redeem only the business activities of Yahoo!, colloquially referred to as the “Remain Co”. Its financial activity which includes an interest of 16.5% in Alibaba, the chinese giant of online sales, valued at 35.2 billion dollars and another of 35% in Yahoo Japan, valued at $ 8.6 billion will be grouped in a company’s financial investment called Altaba Inc..
Marissa Mayer hostile to the cutting
Marissa Mayer, director general of Yahoo! was never excited about this spin-off. It actually costs today and will leave the board of directors. Officially, she has given her resignation. Six members of the Council go along with it. These departures will take effect immediately after the closing of the sale to Verizon, and “not due to any disagreement with the company on any matter related to the activities, policies and practices of the company.” This beautiful statement sent to the DRY buried a little too fast the war of trenches that divides the board of directors for many months. As of 2015, activist shareholder Starboard Value, with 1.7% of the capital, said that he could take control of the group and pursue a strategy entirely different able to create value for the shareholder. He reproached Marissa Mayer for his lack of income and the decline in inexorable of the commercial activity. It is his view that has prevailed. Therefore, the departure of Marissa Mayer was sealed.
Only five members of the initial board shall remain in Altaba: Tor Braham, Eric Brandt, Catherine Friedman, Thomas McInerney and Jeffrey Smith. The others, including Marissa Meyer, are discarded. This last may be a position to help the integration of Yahoo! in Verizon, but nothing is yet established. “Personally, I intend to stay, she declared in a message to employees. I like Yahoo!, and I believe in all of you. It is important for me to see Yahoo! enter into its next chapter.”
A billion accounts hacked
The takeover of Yahoo! by Verizon drags on for months. Yahoo! recognized last September have been the victim of a cyber attack in 2014 that has hit 500 million accounts. In December, it acknowledged that a second cyber attack in 2013 had resulted in the hacking of a billion accounts. Verizon had immediately asked that the sale price is revised downwards. “Yahoo! is a special company, had stated in Challenges Gerome Billois senior manager at consulting firm digital Wavestone. It has servers but its value lies in its portfolio of clients and in the services it can sell them. However, when a company loses the trust of its customers, it also loses the value of the services.” The outcome of the negotiations on the price has not been revealed and the document of the SEC indicates that the revelation of the breach in the security of the Yahoo! could jeopardize the agreement with Verizon.
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