THESE 2017: “Very good trip” to the boxes the French, in force in Las Vegas – The Express

If there is a curve on which can rely to the government, it was the growth of French companies that participate in the largest living room high-tech of the planet, the CES (Consumer Electronics Show) in Las Vegas. The temple of new technologies celebrates this winter’s 50th anniversary, and, crowed, he will see France occupy a place of choice.

For this edition 2017, not less than 240 start-ups (500 companies traffic in all according to some sources) that will be present in the alleys of the “Convention”, a good fifty more than last year, already one of the records, as noted by the blogger Olivier Ezratty who writes a very detailed report of THESE after each edition.

“In 2016, the French presence at historic lows with 256 French companies in one way or another, of which 204 start-up. The 153 present identified in 2015, approximately fifty are not returned in 2016 and nearly 150 companies have come for the first time. France is now the third country in number of exhibitors of THESE behind China and the USA, and more than all other european countries combined.” According to figures compiled by the ministry of Economy, France (275 exhibitors) will retain his 3rd place in the world after the United States (1713 companies) and China (1307)”.

“to Put forward the effects of the “French Tech”

A presence boosted in particular by the support of la French Tech, the label’s digital launched by Fleur Pellerin in 2014, under the initiative of a few entrepreneurs and investors, entered today in its stride. Under this banner, there was a quarantine of the start-up in 2014, sixty in 2015, 128 by 2016 and therefore 178 this year in Eureka Park, the new space of THESE dedicated to innovative companies.

READ >> THESE: why France is it also present?

In 2017, the trend is thus reinforced, for the greatest pleasure of Bercy, which intends to take advantage of the opportunity to “highlight the effects of the French Tech under the five-year programme”. “We do not pay for these companies, says the office of the minister of Economy. For the majority, they fund themselves the movement [some are invited by major French brands such as La Poste, Crédit Agricole, or Engie who rent spaces for hundreds of thousands of euros]. But it shows the willingness of the start-up to open earlier and earlier to the international.”

former Economy minister Emmanuel Macron during his visit on at ces in January 2016

AFP/ROBYN BECK

a Sign of the growing power of France, a large delegation habs will tread upon the carpet of Vegas. The big boss of the Medef, members of parliament, presidents of regions, candidate in the presidential election (Fillon, Macron…) All will participate in conferences, or appointments informal in the private lounges of the major hotels in the Strip, the central avenue of Las Vegas. “We came there to do business, but especially of the branding“, says The Express, one of the participants.

Uber, Airbnb and Tesla also on the menu of Michel Sapin

For start-up, it will make a good figure around their product or prototype, especially during the press days (3 and 4 January). A rendez-vous capital “where you can do 300 fallout media in two days, the equivalent of a classic campaign of 200 000 euros,” says The Express, Christian Pineau, a specialist in THESE, and president of the International Boost, a specialized agency that assists companies in Vegas, large groups as well as young shoots.

Las Vegas, the dream still to achieve a connected environment, and intelligent

afp.com/Ethan Miller

Side French government, it is more towards the end of this week we will focus on the effort. Symbolically, the two ministers Axelle Lemaire and Michel Sapin will cut the ribbon at the opening of THESE in the company of Gary Shapiro, the CEO of the salon. “We have the second delegation of the Eureka Park, the nerve centre of innovation, is pleased to Bercy. It is a real dynamic to confirm in front of the american public.”

To the minister of the Economy, this shift of 36 hours on the west coast of the us, Vegas more Silicon Valley, will also be the opportunity to speak about “regulation of the collaborative economy.” (Airbnb, Uber, etc.) with the mayor of San Francisco, but also “attractiveness”, in particular with the leadership of Tesla who have already announced their intention to soon open a subsidiary in Europe. A week that has all the ingredients of the “Very good trip”.