Sunday, March 22, 2015

Capital immersed in the intricacies of Google – BBC

teams Capital , M6, conducted a survey of Google, the US internet giant, who accepted the cameras in its “Googleplex “California. But this sprawling company has become the target of political power which fears its power …

In seventeen years of existence, the company known worldwide for its search engine on the Internet has become the preferred company of Americans. It has more than 50,000 employees, generates 60 billion dollars in sales annually and is capitalized on the stock market to the tune of $ 388 billion. A beautiful result for Larry Page and Sergey Brin, two computer science students who founded the company in a garage in September 1998.

Located in Mountain View, California, and is now installed in a gigantic complex that will soon cover 30 hectares, with the addition of new buildings in 2015. Difficult prior to entering this ultra-protected place. “To our surprise, it took only two months to convince them to receive us, even if we had to negotiate on hand to turn in some places, says François-Xavier Housekeeping magazine presenter Capital . There, all talents are welcome and we have even discovered that the famous mapping service Google Street was due to Luc Vincent, a French engineer working in Mountain View. “



advanced projects

Champion of new technologies, acquiring thousands of high-tech patents every year to companies, Google, under the leadership of Larry Page, works in the Google X lab on advanced projects. And dreams of a world totally “googlelisé”. Through, for example, nanoparticles capable of detecting and preventing cancer, contact lenses monitoring diabetes, the car fully autonomous or, more extravagant, to an orbital elevator project to go into space. The ultimate goal, according to Larry Page, Google becomes an artificial intelligence capable of meeting our needs.

90% of Internet searches go through the Google search engine in Europe (95% in France) This represents a huge windfall of clients that offer different services. This has enabled many websites comparators price or travel suppliers, achieve good business, until Google gets involved. The California firm offered the same services, but by referencing to the best place. That is to say, in the top of search pages, relegating the other sites on the bottom of the results, where they are less visible.

Jean-Pierre Nadir, site boss Easyvoyage, testifies in the report. This unfair competition caused him to lose 30% of traffic to its site. Therefore, since November 2010, the European Commission is investigating an abuse of dominant position has granted the Web giant. Many complainants have joined this action, including Microsoft, too happy to seize an opportunity to make up the attendance of its own search engine, Bing. “Nothing is decided in the battle between Brussels and Google, says François-Xavier Ménage, host Capital . Google demonstrated good will in some cases; on others, it does not hear at all. There is no full transparency. “

Google is further accused of collecting personal data of users. It is also in the sights of the tax authorities for concealing encrypted income to hundreds of millions. France sent him last year an estimated recovery between 500 million and 1 billion euros, while in Italy a deal with the authorities is underway, after which Google would pay a tax package 320 million . In the UK, the “Google tax” will be passed by Parliament to limit tax evasion giants of the Internet. But, given the huge profits of Google, it looks like the earthen pot against the iron pot …

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