Wednesday, March 25, 2015

Messenger, the new Facebook growth engine – BBC

The social network is launching a platform to allow third parties to develop applications built into its instant communication service Messenger.

In San Francisco

For months fashionable in Silicon Valley is enriched mobile communication. Applications to communicate animated GIFs multiply while instant messaging business soar and virtual keyboards while emoticons clutter the App store … At the age of Snapchat, Meerkat and WhatsApp, communicating mobile fun is that users seem to ask and what startups happen in the battery.

The phenomenon has not escaped Facebook, which has decided to seize to ensure sustained growth and continues. On the occasion of the F8 developer conference, held Wednesday and Thursday in San Francisco, the social network has announced the launch of Messenger Platform. This service will open the Messenger instant messaging application developers the social network. The latter will be able to create applications that will send moving pictures, information content, or even interact with businesses through the mail service, now used by 600 million people worldwide. With these applications, Facebook Messenger will remain relevant in the increasingly diverse and changing needs of users.

“We’ll build a future where people can share what they want with their families in different ways,” said Mark Zuckerberg, founder and boss of Facebook, the opening of the conference. If he wears decade the same gray t-shirt, blue jeans and baby face, the contractor was able to develop its business in a big way, especially on the mobile. In a single application, the social network has become a “family of applications” that includes Instagram (300 million users), WhatsApp (700 million users), Groups Messenger.

“This family will continue to grow, sued Mark Zuckerberg, who, after the communication by text, photo, video, and now is now ready to integrate virtual reality. We want to make it easier to share all types of content across different types of apps. “

For now, focus on Facebook Messenger, launched four years ago. This is also the implementation of the Facebook family that is growing most rapidly. “Messenger has the potential to connect with new people and become a communication tool for the world. It has become a service that allows you to express yourself beyond text messages. Was added the photo, video, stickers, locations and recent voice calls and payments’ All these new features were created by Facebook. With Messenger platform, Facebook will be able to accelerate the deployment of new services created by third parties, which “help people to communicate in new ways and improve their conversations.”

Opening and the door to communication Live with shops, becoming a content distribution channel – such as ESPN sports channel which is distributing snapshots of the sports news – Facebook following in the footsteps of the successful models in Asia by applications such as Japanese Line. The more power.

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