ECONOMY Holding its own television network fiber in Kansas City, the group is going to test the broadcast commercials tailored to each viewer …
Measuring the impact of the TV commercials same accuracy as that obtained on the web. This is what wishes now to develop Google promises, through this new project, to go further in targeting advertising and its insertion in real time on the screen.
Currently, advertisers have, in fact, that statistical data to assess the impact of their TV spots on the population, while they compile considerably more advance information on their Internet campaigns (profile of those affected, their geographical location, quantity and duration of each view, etc.).
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So Google is sure to attract advertisers in developing this project. However, it should, however, have no problem to accept the idea among advocates the protection of privacy. Because with its new process, Google will in BFMTV clearly able to identify programs watched by users of the Google Fiber network (Internet box) of Kansas City, where he intends to test the concept.
Therefore, the US giant will be able to broadcast their targeted advertising, but also able to accurately measure the amount of eye contact obtained by advertisers. And as for the web, Google would evolve its business model to only charge the advertiser as the number of viewings. This while the US giant believes it will be able to determine which emission subscriber to the fiber is watching, what geographical area it is to have an overview of its history … and therefore, to insert real-time targeted advertising content on the viewer screen.
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