Numericable SFR: Denoyer reaping the benefits of the method Drahi
What a long way! This morning was Eric Denoyer micro Jean-Pierre Elkabbach on Europe 1 to announce the figures in its first fiscal half-year as head of Numericable SFR. Here are the “unknown telecom” -that under the floodlights powered hate shareholder Patrick Drahi- one year after the decision to sell Vivendi 2nd French operator cable operator.
Autofélicitations …
The right arm of the founder of Altice does not hide his greed. Eric Denoyer can boast the excellent performance of his team in control of the new entity since late November only: “The result [Q1 2015 / Q1 2014] was up 21% This follows four years of decline “, will he be welcomed
and omission …
Essential Detail:. Eric has Denoyer ignored the loss of half a million SFR mobile customers in one year. The figure rises to 900,000 including prepaid customers.
How to display such financial performance with these bad business results? The whole method is Drahi. On the one hand, teams began to carry out a cost reduction by forced marches.
Drastic Discounts
The mission was entrusted to a Another member of the commando team led by Eric Denoyer: Armando Pereira has undertaken to reduce expenses … 30%! Dozens of senior SFR affecting more than 150,000 euros per year were asked to pack their bags
Even without degreasing purchasing side moods. “Some vendors were on a pension situation and they made a lot of noise “, explained Eric Denoyer on Europe 1 this morning. Indeed, some have even gone request mediation to the state.
positions to bolster
Meanwhile, Numericable, SFR launched all its forces in Battle of ultra-fast broadband which he is the specialist in France. Before being overtaken by Orange, it wants to strengthen its position. “We have increased our investments by 27%” , noted the CEO of Numericable SFR. All marketing since December -in the shops, by mail, texto- focused on the sale of the fiber. In the first quarter, the number of ADSL users decreased by 4% against a 6.7% increase for subscribers to cable and fiber. A recent, Eric Denoyer can pay more through value-added services around the TV for example.
debt to pay
“The price war is over” , repeated the right arm of Patrick Drahi. There is one year, upon redemption by SFR Numericable, the average revenue per fixed subscriber was 33 euros for SFR against 36 euros for Free. For Numericable, it was 42 euros! Absolutely essential income to repay debt of more than € 10 billion of the new entity. And validate the strategy Patrick Drahi.
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