Google has won the auction for the .app extension. – About Mobiles

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Google with a $ 25 million offer to beat Amazon and other competitors to control the Internet domain name first level ending with “.app”.

. app: obtained in the amount of $ 25 million

In fact, the company won an auction on ICANN, the organization that oversees the Internet

Google has won the auction for the .app extension.

According to a spokesman for the sum of $ 25 million is the most profitable ever exist in an auction of ICANN. However, for the future, Google would need more likely to get their money invested in the purchase from the selling domain names .app

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Google will either have to pay a large fee at registration / renewal of $ 100 or more per year or come up with another plan to get his money. Because, even if there is a lot of applications on the market, very few of them really make money, so they are not willing to pay a large fee for their domain name. Especially if they have an alternative for a range of 10 dollars.

Yet .app certainly do not get a ton of customers

People enroll cheap areas for their applications and if they do not work, they drop them and together they abandon their domain names. Of course, Google may have another .app plan. Maybe Google will consolidate somehow with its “Google Apps” services. This will add some value to its services, but it will not make a lot of money for the extension.

Note that Google was against 11 other bidders and all have submitted a deposit in order to participate the .app auction. Include:. .APP REGISTRY INC, Afilias Domains, AMAZON, limited App dowry DotApp Inc., Lone Maple, LLC, Merchant Law Group LLP, NU DOT Co LLC, Top Level Domain Holdings Limited, TRI Ventures, Inc. and finally Webera Inc. According to the results auction, it seems that Google was willing to pay up to $ 30.4 million for .app. And a large number of bidders were willing to pay many millions for .app. The losing bidder was willing to pay more than $ 24,3M, but Google ultimately won the .app domain. Amazon was the second bidder

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