In announcing the Freebox Mini 4K Free to frontally attack on Google TV in Miami BBox Bouygues Telecom. War is declared
To listen to the speeches of Free and Bouygues Telecom, it is not about to give in under pressure from Google. Yet this did not prevent Bouygues Telecom BBox released a Google TV in Miami or to announce a Free Freebox Mini 4K Android. In fact, the two operators have indeed yielded to the call from the same giant they loudly proclaim that “We remain independent,” as recalled Xavier Niel this week.
Still, found today on the French market two boxes running Android, which obviously akin to a war for supremacy in this market. That the Freebox Mini 4K or BBox Miami will win this duel?
Since the BBox Miami based on Android 4.2.2 Jelly Bean while the Freebox 4K Mini uses the latest Android 5.0 Lollipop, the first advantage goes to Free, with a newer operating system. In his defense, Bouygues Telecom argues that the version used is more stable at the moment.
By clearly stating “We, we assume there is no Android overlay” Free chose not to propose overlay, which is not the case of Bouygues Telecom. It certainly has an impact on the performance of the whole, but the biggest difference is that “We have not given up control software environment that box. You will not appear in the search engine Google, but Bouygues Telecom environment! “Said the operator, to highlight its involvement in what offers its box.
But as Google has radically changed the rules of use of its operating system, Bouygues Telecom will follow suit when it will increase its BBox Miami Lollipop. In fact, his argument is doomed to become obsolete.
From the perspective of marketing, Bouygues Telecom has focused its existing customer loyalty in a goal while Free has chosen to make it accessible to Amblee to everyone. By acting in this way, the message of the address to all users troublemaker, which could have the effect of a magnet for new subscribers.
Last, offering its BBox Miami to 25.99 euros per month, including unlimited calls to landlines and mobiles, Bouygues Telecom is more aggressive than its Freebox with Free Mini 4K is proposed to 29.99 euros per month. In the end, it is certainly this tariff point that could make all the difference to customers eyes.
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