Good news for publiphobes: the EYEO publisher has launched today, September 8, the browser antipub adblockplus Browser on the two main mobile platforms, iOS and Android. This application will allow mobile users to surf the web without being bothered by banner ads. This, according to the publisher, will not only be less embarrassed by the claims, but also increase the battery life, save its data plan and protect themselves against possible malware.
For the Google system, the announcement is not very surprising because it already existed, since last May, a beta that we could test invitation. The launch on iOS, however, is a little surprise. It is also directly related to the Apple keynote tomorrow, September 9. On this occasion, the Cupertino should make available iOS version 9, which will allow for the first time content blocking extensions on Safari. EYEO was therefore sent out their browser before seeing tumble potential competitors ad blockers on the mobile system from Apple. What should happen “in about two weeks, in view of the verification process [App Store, ed]” , said the publisher, which has also to be in the running.
But suddenly, this announcement is it not a little vain, since we can adopt a antipub extension in Safari? Not necessarily. According to Salsita editor, who edits a browser for iOS and who collaborated with EYEO in this case, the power of adblockplus Browser will “well beyond the capabilities of Safari extensions” . But he did not really say why. It will therefore judge on parts.
In any case, this double product launch is a bad news for the advertising industry that relies on mobile Internet growth to offset the losses on the classic web.
Source:
EYEO blog of Notes and Salsita
No comments:
Post a Comment