Pepsi confirmed to Reuters that he will propose a smartphone to its image in China.
In the arsenal of marketing a brand, sometimes found amazing weapons. PepsiCo, soon there will be a smartphone. The rumor was stirred Web this weekend. The information was confirmed by a spokesman for the company with Reuters. The rival Coca-Cola should sell a midrange smartphone to about $ 200, with a Full HD screen of 5.5 inches and Android 5.1. But in China only.
The news agency reminds that this camera will fit into a broader strategy of US multinationals, which already has other product lines under license, such as clothing. In 2014, it had lent his image at Bang & amp range of top Danish manufacturer; Olufsen to give birth to a limited set of headphones (BeoPlay H6 and Form 2i) awarded the blue characteristic of the brand sodas.
As for smartphones, Pepsi has partnered with the Chinese Oppo in 2013 to release a version of its colors N1 smartphone. It is still not become an issue as Pepsi smartphone maker. This model, which should be called P1, would be assembled in China, Shenzhen
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