The giants of information technology consolidate their
dominance in the global economy. In fact, Apple and Google remain
leading the annual Interbrand
which lists the most powerful brands with valuations still
up beyond the first 120 billion
dollars.
Remember that this ranking is based on the financial performance of products and services sold under the mark
studied the role of the brand and in particular influence on the choice
consumer, and finally the strength of the brand, that is to say its
ability to create a market advantage and secure future revenues
of the company.
Apple has seen its brand valuation increased 43% to 170
billion while that of Google jumped 12% to 120
billion.
Coke complete the podium but by far with a valuation of 78 billion, down 4%. Reminder: Apple dethroned Coca first place there two years
The fourth place is occupied by another giant of the high-tech. Microsoft, brand valuation that earns 11% $ 67 billion. We therefore retain the Apple Interbrand Valo is more than twice greater than that of Redmond …
On the first 32 squares, there were 13 firms ICT. Besides those mentioned above, there are IBM fifth (65 billion), Samsung (7th), Amazon (10th) … Note, Facebook is only 23rd but his recovery has gained 53% in a year to 22 billion dollars.
The first French company Louis Vuitton, in 20th place ($ 22.2 billion). Six other French brands are classified but none comes from the high-tech sector.
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